“Eleanor Howlett at Sassy Red PR has class and charm, and sticks up for you when required. She’s always available to answer questions, has strong relationships with the relevant people and she brings in the good stuff!” The Honeytrap (Debbie Zuckerman: Producer)
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“Eleanor is amazing!!! It’s so lovely to put on a show and have actual people in the audience. Hire Sassy Red PR and this will happen. Eleanor went above and beyond the call of duty. She’s a publicity machine powered by excellence.”Jimmy James Eaton
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“Sassy Red PR was a great first time publicist; it paid off having Eleanor on our team. She secured us lots of media attention and was a pleasure to work with, very supportive and attentive to all our needs.” RoundSquare Productions (Josh Blau: Producer)
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“As a first time producer, Sassy Red PR‘s advice and experience was invaluable. I could get on and do all the wrangling I needed to do without ever worrying about publicity. The buzz we got around the show and the audience response was much more than I hoped for, and Eleanor’s support was a big contributing factor. She always responded quickly and the extra tips and feedback about how we were progressing were really helpful. I wouldn’t hesitate to recommend her to any creative team who wants a smooth, professional and most of all fun PR experience.” – MARC Up (Carly Shaw: Producer)
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“Eleanor at Sassy Red PR was tremendous fun to work with on my concert, and was very prompt and very informative with all details for publicity activities. I especially enjoyed having constant access via email and phone and never felt like I was less than her first priority.” – Leigh Barker & The New Sheiks (Leigh Barker)
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“Sassy Red PR doesn’t just help you to access your audience, it connects you with the broader artistic community. Eleanor wasn’t just our publicist, she was a valuable member of our production team; always ready with advice and a great sense of humour.” - The Other One Productions (Joanne Trentini: Artistic Director)
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“Our first time working with a PR company to help promote our season, and we were not disappointed. All the hassle and stress of organising media, invites, ticket giveaways, promotion, etc was taken care of and gave us time to focus on the show. I was amazed at the amount of media we received during such a competitive time for shows with the Melbourne Fringe Festival. Sassy Red PR’s extensive knowledge of the industry, coupled with Eleanor’s charismatic charm helped us have a successful season and build awareness of our company within the circus industry. All questions were immediately responded to; we would recommend Sassy Red PR to anyone who wants to promote their show, business, or company. A big thank you from the boys at Three High Acrobatics.” – Three High Acrobatics (Sam Aldham: Director)
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“Being both a new company and a company that is new to Melbourne, it was great to have Sassy Red PR on board as our publicist. Eleanor’s knowledge and experience of the independent theatre scene here in Melbourne really filled a gap for us and helped us to tap into an audience sector that we wouldn’t have otherwise had access to; in no small way greatly contributing to the success of our sell out season. Eleanor is highly organised and most definitely ‘on the ball’ and was a great addition to our company’s freshman outing.” – Monster Media (Kristopher Brown: Artistic Director)
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“Eleanor Howlett of Sassy Red PR did the publicity for our latest Y-GLAM show Leaving Elizabeth. She was GREAT to work with. Organised, energetic with great attention to detail. She was a pleasure to meet and then do business with via email and over the phone. Always positive, she quickly picked up any threads that needed attention. She was also a fantastic driver in our Facebook campaign, the bookings procedures as well as the publicity strategies. I highly recommend her services.” - Y-GLAM Queer Youth Theatre (Sarah Cathcart: Director for Leaving Elizabeth)
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“We had such a massively successful campaign. Sassy Red PR are a delight to deal with and when Eleanor works with you she is 100% driven, passionate and committed to your campaign. The difference between Eleanor and other publicists I have worked with previously, is the relationship. I felt supported by Eleanor. I felt I had someone I could rely on, and someone who was truly on my team, batting hard. I will, no question, be asking Eleanor to work with Barking Spider Visual Theatre again, and could not recommend her highly enough.” - Barking Spider Visual Theatre (Penelope Bartlau: Producer and Artistic Director)
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“I have absolutely no hesitation at all with recommending Sassy Red PR – Eleanor is extraordinary at her job and we could not have achieved the success we did without her. She played a crucial role within the production, and she was there every step of the way. Eleanor is a joy to work with and really understands the machine that is “Theatre”. Her campaign was energised and extremely comprehensive and she works with efficiency and passion. I did not, for one second, have to worry about public relations, as she was completely in control of it and always a step ahead of the game. Sassy Red PR was worth was every single cent – I will definitely use them again and again and again! – Redroom Theatre (Alister Smith: Artistic Director)
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“The success of the season at Theatre Works of our show The Girls in Grey was galvanised by the professional services and individual tailoring of the publicity campaign put together by Eleanor Howlett of Sassy Red PR. Eleanor’s attention to detail, knowledge of the creative process and her structure of the lead in campaign resulted in great box office sales. Eleanor’s care and passion for theatre is a tremendous asset. She was always ready to take calls and liaise with us at all times. The Shift Theatre would highly recommend the services of Sassy Red PR.” – The Shift Theatre (Carolyn Bock and Helen Hopkins)
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“Sassy Red PR is the greatest. Eleanor ticked all the boxes but more importantly she got inside the gig and worked really hard to understand what the festival was about, what we wanted to say, and how we wanted to say it.” – MIAF (Malcolm Turner: Executive Director)
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“Sassy Red PR was just fabulous. Within a week of our campaign commencing we had an interview with a major newspaper (little did we know it would be a cover story!) as well as write-ups on all major theatre websites. As an emerging company this PR campaign was the bedrock for our success, playing a huge part in a sellout season that would no doubt have been impossible without the insight, sass and skill of Eleanor. Bravo.” – KIN Collaborative (William Hannagan: Vice President and Co-founder)
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“Sassy Red PR helped Theatre Works achieve an extraordinary level of media coverage for our Midsumma Program: Men at Work. Eleanor was a dedicated and very hardworking publicist; easy and enjoyable to work with. Her rapport with artists, producers and the press is excellent and she has a thorough understanding of some of the challenges under resourced and independent artists face. It was no easy job getting simultaneous coverage for three very different shows as part of the season, but Eleanor was able to do this. I have no hesitation recommending Eleanor to artists looking for a publicist with flair, spunk and a passion. She also provided very thorough reports.” - Theatre Works (Daniel Clarke: Creative Producer)
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“Sassy Red PR supplied Two Blue Cherries and our Lloyd Beckmann, Beekeeper production with a simply fantastic publicity campaign. At every stage of the process Eleanor’s professionalism, attention to detail and understanding of the needs of an independent theatre company like ours, was truly outstanding. I whole-heartedly recommend Eleanor as a PR/publicity/marketing one-stop-shop. She did such an excellent job that I had friends and colleagues asking who my publicist was, because there often wasn’t a day in the lead up to our opening when there wasn’t a media spot on the show. Five stars from us!” - Two Blue Cherries (Tim Stitz: Artistic Director)
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“Sassy Red PR made my show! As a first time producer, working with Eleanor was amazing. She helped me understand what was needed for each bit of publicity and managed to secure so much press that we had a very successful show. Within a 52 hour continuous performance we had two sold out sessions, and audience in the venue the whole time!” - Die-Nasty Down Under (Katherine Weaver: Producer)
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“Utilising Sassy Red PR was splendid investment. Eleanor loves doing all the stuff I hate, which is wonderful – and she’s very good at it to! She ran an extremely successful media campaign that resulted in an excellent public profile for my newly formed company with our first feature production: CREATURE. Not only would I recommend her, I would definitely use her again. She is professional, easy going and totally passionate about what she does. In addition; the theatre was also stoked with all the publicity they received via the campaign!” - The Space Between Performance Collective (Gabrielle New: Director)
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“Sassy Red PR provided us with an affordable solution for our publicity and marketing needs. While in the capable hands of Eleanor, gaining exposure for our live performances was the easiest it has ever been!” - Impro Melbourne (Mark Gambino: Publicity and Media)
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“Engaging Sassy Red PR is one of the best business decisions I’ve ever made. Eleanor exceeded all of my expectations and achieved truly amazing press coverage, especially for my budget. As it was the debut season of my solo cabaret Really Nice Day, Eleanor not only kept me in the loop; she was also a friendly voice on the end of the phone, and a great source of advice and support. I’ll definitely be working with her on my next project.” - Christine Moffat
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“Booking Sassy Red PR for my 2011 Melbourne Fringe season LADYBONER was my first time with a publicist and I’m so glad I went with them. My investment was repaid many times over with media attention and ticket sales. Eleanor was lovely – attentive to my publicity needs and generally very suppotive. I’d recommend Sassy Red PR to any collegues in the arts and look forward to working with them again!” - Lisa-Skye
